January 18, 2013 in News
Dr. Anthony McCaffrey’s work on analogy finder has been featured in a column in The Guardian.
McCaffrey, last featured here addressing the related matter of “functional fixedness” – the mental block that stops us seeing alternative uses for everyday objects – begins with an observation: most creative breakthroughs arise through analogy. Alexander Graham Bell modelled the telephone on the human ear. A hitch with the Hubble space telescope was fixed when a Nasa engineer taking a shower in a German hotel saw how he might borrow the design of the shower head. Enter the problem you’re trying to solve, and McCaffrey’s “analogy finder” software, already released in initial form, will hunt patent databases, research libraries, et cetera, for analogous solutions. He cites the example of a ski company, beset by a major problem: at high speeds, their skis vibrated, lost contact with the snow and sent skiers out of control.
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