McCaffey Produces Brainswarming Video

June 2, 2014 in News

Credited to Harvard Business Review

Credited to http://blogs.hbr.org/2014/03/why-you-should-stop-brainstorming/

Dr. Tony McCaffrey, a former postdoctoral researcher and current collaborator in the Center for e-Design at our Mechanical and Industrial Engineering (MIE) Department, has produced a short video to explain the new “Brainswarming” tool he has created for Innovation Accelerator, Inc., the company he founded with its CEO, James O. Pearson, an alumnus of the MIE department. Brainswarming, consisting of software that provides a better, more efficient process as an alternative to brainstorming, is the latest tool to emerge from McCaffrey’s research and will soon become an online platform for remote group work. A game version of Brainswarming is also available.

Watch the video for more information on what Brainswarming is and how you can implement it:

Video: http://blogs.hbr.org/2014/03/why-you-should-stop-brainstorming/
Original Article: http://mie.umass.edu/news/mccaffey-produces-brainswarming-video